Web Site Copywriting
When developing your website it is important to present the content to attract
a high search engine position while at the same time selling your products and services to your
customers.
Web Site Copywriting - What is it?
Having completed online research to identify the best keywords or keyphrases for your website these
now need to be incorporated within the text of your web pages. Professional copywriting for
the web is the process by which the copywriter incorporates those keywords into the text while
maintaining the natural flow of the website content.
Headings need to be constructed that both describe the product and its benefits, while
at the same time includes keyphrases which will be detected by search engines. Headings
should be followed by well thought out paragraphs of text which both reinforce the value
outlined in the heading while reusing the keyphrases detected by search engines. Bullet
points should also be considered.
Of course there are other considerations and the copywrite should highlight the benefits
of the product or service that it is promoting and present all the necessary information
that the website visitor requires to make an informed descision about the product or service.
Why use a professional web site copywriting service?
A professional web site copywriting service will increase your online
sales.
Professional web site copywriting is a skill which requires an understanding of how web
sites work. When combining this understanding with many years of copywriting experience, a professional
web site copywriting service can significantly improve your search engine listings, while at
the same time increasing the percentage of visitors which go on to buy your product or service.
How do TNC complete web site copywriting?
Normally our clients provide the basic wording and content for their websites and we,
in consultation with them, would rewrite the information in order to optimise its value
on the internet. In most cases we start from existing company literature such as leaflets,
brochures and maybe an existing website. This provides us with a flavour and outline of
our clients' business and their products or services.
Using this information we prepare content which is aimed at obtaining high search engine
listings and a high visitor to sales conversion rate.
For small projects we complete the web site copywriting process in house while for larger
projects we would use the services of a copywriter such as Lee Enefer and combine his copywriting
skills with our knowlege of website code and search engine optimisation.