Keyword Research
Before a website is developed it is important to conduct research to establish the market and identify
keywords which potential customers are using to find the type of products and services your business is
providing.
Searching the Internet
A typical internet user will go to a search engine such a Google, type a combination of words (keywords)
into the search box, click on the Search button and view the results page that comes up. From the list given
by the Search engine the user will click on one or more links to try to find the information they are looking
for.
Research suggests that most users will select a result from the top of the first page and
will rarely if ever, go beyond the first few pages of results.
Identifying your keywords
The keywords used are critical as each set of keywords generate a different set of search results.
For example, the American audience uses the expression Vacation Rentals while the UK markets use Self Catering.
It is important to identify keywords which are likely to give your business the greatest amount of visitors
and then build your website around that market.
In order to identify keywords that best describe your market, it is possible to conduct research using
online resources to identify how many people type in which keywords and how many other websites may be found during
a search for those keywords. By looking at the popularity of the keywords and the potential competition it is
possible to identify the best phrases/keywords to target within the website.
Where do I start my Keyword Research
If you wish to complete your own keyword research then a good place to start is
Wordtracker. For a small
fee Wordtracker assists you in identifying and building a collection of words which might be suitable to target.
What does keyword research cost?
Normally our keyword research service is part of either a website development project or a website marketing
package. To give you an indication of our standard costs click here.