Pay Per Click Management
TNC (IT Solutions) Ltd provide two pay per click management services.
- Small Business Pay Per Click Management Service
- Professional Pay per Click Management Service
Both of our pay per click management services run on a quaterly basis.
Small Business Pay Per Click Management Service - £100 plus VAT
The small business pay per click management service allocates £40 to the management
of the campaign and £60 to advertsing costs. Due to the ratio of management cost compared
to add cost we find that it is not cost effective to run a campaign on a smaller budget.
Professional Pay per Click Management Service - £See below
For the professional pay per click management service TNC charge 15% of the
agreed monthly advertising spend with a minimum monthly fee of £40.
(For example, you may decide to budget £100 on advertising per month, we would
charge on top of that a further £40 to manage the campaign. If your advertising spend
was £300 per month, we would charge £45. Payment is made quarterly in advance. When
planning a budget Pay per Click is not an exact science as it is not always possible
to predict how many people will click on your advert. As a result monthly expenditure
varies up or down by a few pounds. A statement is produced at the end of the agreed period
showing actual expenditure and visitor information.)
Which Pay Per Click Management Service would suit your business?
Essentially these two pay per click management services provide the same benefits:
- Quick Results - usually within 24-48 hours
- Pay Per Click advertising is highly targeted and results are quantifiable
- You only pay when a prospective customer clicks on your ad
- Results are immediate and provides instant traffic to your website
- Pay Per Click is the quickest and most effective way of promoting your products and services
online
- You can set the bidding amount to fit your budget, making it cost effective
- Effectiveness of the advertisement can be easily measured
- By using Pay Per Click advertising you can get listed on other sites in sponsored or
featured sections
The main difference between the two pay per click management services is one of cost and
cost effectivness. As the small business pay per click management service is run on a smaller
budget the cost effectivness of the campaign is reduced by the relatively higher cost of the
management fee. From the point of view of cost efectiveness the optimum campiagn for us to run for
you would be £260 per month or more. At this cost or more the ratio of management costs to
advertsing costs are optimised. Obviously there are other considerations to think about when running the
campaign such as the amount of advertsing required, size of the market and availability of your
product.