Submission to search engines
Search engines get the majority of information for their databases by crawling the web and indexing the
content as they go (following hyperlinks from website to website). It is likely that a well
established website will not require submission to a search engine. However a website that is new
will not have many links to it from other sites, so it is unlikely that the search engine will find
it.
The search engine submission process tells the search engine where the web site is located
so that the search engine can send its spiders to the site to index it. This can be completed
in a number of ways but often involves completing a short form giving the relevant Domain Name
and website details. This is then submitted to the search engine for consideration.
Site Maps
More recently Google and other search engines have started using a system where
a web master can prepare an xml file containing the relevant website information which is then
uploaded to the website. Google (or other search engines) are made aware of the presence of the xml
file and will visit the website, upload the file and use this as the basis for where it sends its
spiders. TNC regularly prepare xml sitemaps for their clients.
Understanding Search Engine Submission
What is important to understand about Search Engine submission is that, unlike a Directory
where you have some influence over where a site is listed, when submitting to a search engine
the submission process does not influence your listing in any way. You are purely informing
the search engine of the existance of the website. The search engine, after indexing, will
list your website according to a number of factors including the content of the web pages and
the number of other websites that link to your own (link popularlity).
Why use a Professional Search Engine Submission Service?
At TNC we undestand how search engines work so we know the best way to get your website listed.
We know when to prepare a sitemap and how to alert the search engines to the presence of that
sitemap. We know where to find the submission pages and we have software which tells us if
your website is already listed. In fact it is common that clients believe that they need to
be submitted to search engines on which they are already listed, where in reality the issue
is that they have the wrong listing and can't therefore be found.