Lynwood Guest House
Client Brief
Lynwood Guest house is located in Redhill close to London Gatwick Airport in the South East of the UK. The majority of
their business consists of travellers passing through Gatwick Airport. The management of Lynwood wanted a new website
which would be found on the search engines and which presented the guest house in a positive way to
potential visitors.
The Solution
TNC (IT Solutions) Ltd started this project by conducting extensive online research to identify which
search terms people were using to find accommodation close to Gatwick airport. We arranged for a professional
photographer to visit the location and take a number of photographs which could be used within the website.
Using these photographs we then developed a new design concept which provided a high conversion rate of
visitors to enquiries and would attract good search engine listings.
Once approved the website was created on the ASP.Net platform using Xhtml and CSS, with an access database
to hold dynamic content.
Features
Updateable Prices – Room prices can be updated using a management console and this feature
allows the guest house to increase or decrease prices according to season.
Special Offers – Special Offers can be added to the website using the management console and
these are then displayed on the home page. Special offers can be used to convert extra visitors to customers during
quieter periods.
Multiple Exchange Rates – The website requests the European Central Banks exchange rate from a web service
and using this information presents the Guest House tariffs in Sterling, Dollars or Euro to make currency
conversion easy for the website visitor.
Enquiry Tracking – A system was implemented to track the source of any online enquiries. The enquiry form
recorded the website or search engine which referred the customer along with any advertising information, if
the enquiry came from a paid advert such as Pay Per Click. This system allows the company to focus their
advertising in areas which generate the greatest return.
E-newsletter – The enquiry form includes an option which allows visitors to subscribe to the company
e-newsletter. Subscriber details can be accessed from the website management console and downloaded in an
Excel spreadsheet. An e-newsletter is an essential tool for maintaining contact with your client base and
ensuring that they are aware of industry trends. Lynwood use this information to send email newsletters to
previous customers encouraging them to use their services again.
Google maps - The website has been intergrated with Google maps to provide a quality
mapping solution to show the location of the guest house in relation to Gatwick Airport and provide directions
to the Guest house
Additional Services
Lynwood Guest House has adopted our management package to ensure that we deal with any technical
problems relating to the website. The package also includes a wide range of reports giving a constant view
of the traffic visiting the website, where the website is listed and who links to it.
TNC also ran a Pay Per Click advertising campaign using Google AdWords to ensure that traffic was generated to
the new website and to speed up the return on the initial investment while the website gained its listings
within the search engines.